I don’t list homes.I position them.
Pricing strategy, staging and launch timing for sellers who want the top of their market.
- 214
- Homes sold since 2011
- 12
- Median days on market
- 103%
- Achieved against asking
Recently sold
The last three, in full.
Every result published with the days on market and the price against asking — not just the ones that flatter me.
Styling & staging
The same room, eleven days apart.
Most sellers price for the room they are living in. Buyers pay for the room they can picture themselves in. Staging is the cheapest lever on the whole campaign — drag the handle and you can see why.
Harlow Street — styled in-house, photographed on day 11, under offer on day 6 of the campaign.
How I work
One campaign, scrubbed day by day.
Not a diagram of my process — the actual Harlow Street campaign. Drag the timeline and watch the house, the buyer numbers and the price move together.
I photograph everything as-is, pull ten years of comparable sales on the street and give you a number I can defend. Nothing is listed yet.